Case Study  ▪  Synthonix

Synthonix, a US based, multinational Chemistry Industry supplier, needed an upgraded MAGENTO e-commerce website, with a full brand auditing and evolution process, to better position the business as a leader within their competitive industry.

As part of the renewed marketing push, in-line with the brand evolution strategy, Synthonix exhibited at various Chemical Industry seminars and trade events to showcase the improved aesthetic and sales message. Significant business gains were made from this launch period onwards, with an approximate 30% uplift on sales.

Heydn Boehm, Marketing Director at Synthonix -

“CAMBITION receptively and swiftly understood the very different branding, marketing and e-commerce website requirements of the Chemistry Industry in which Synthonix operates, allowing me to utilise the CAMBITION design and marketing skill-set as almost an extension of my own in-house team. Indeed, the whole process was thorough and well executed, with particular emphasis on the e-commerce website expansion, where certain challenges were identified and overcome in an agile manner, with the outcome being a better and more efficient solution than before. I am really pleased with the outcome of the Synthonix brand evolution and website e-commerce project and have already overseen several significant business gains."